Our story
Paw & Tide Co. wasn’t born in a boardroom — it started with a teenage girl in Maryland who just really, really loved dogs. That passion hasn’t changed. Everything else has grown around it.
50+
Pets in our care
10+
Years of experience
2022
Established as an LLC
5★
Google rating
About Molly
It started in high school in Clarksville, Maryland — Molly Farrell was walking and sitting for as many neighborhood dogs as she could fit into her schedule. It wasn’t a job so much as a calling. Animals responded to her, trusted her, and she loved every minute of it.
“I never thought of it as work. I just loved being with them — and their owners trusted me. That meant everything.”
When Molly headed to Boston for college, she didn’t leave her passion behind. While earning her degree in Psychology, she built a loyal client base entirely through word of mouth and her own marketing instincts — proof that her dedication to quality care spoke louder than any ad ever could.
In 2020, the pandemic brought Molly back to the South Carolina Lowcountry — and what she found was a community that needed exactly what she’d spent years perfecting. Quality, trustworthy, personal pet care. She recognized the gap, and she filled it.
In 2022, Molly formalized her passion into an LLC, establishing Paw & Tide Co. as a professional, certified, and fully insured pet care business serving Mount Pleasant, Sullivan’s Island, and Isle of Palms. Today, she cares for over 50 beloved pets — and counting.
Her background in Psychology isn’t incidental — it informs the way she reads animals, builds trust, and supports the humans who love them. Every interaction is thoughtful, patient, and genuinely caring.
Credentials & certifications
National Association of Professional Pet Sitters member & certified.
Pet First Aid & CPR certified through the American Red Cross.
Fully registered South Carolina LLC — established 2022.
Comprehensive business insurance for your complete peace of mind.
The team
Paw & Tide Co. is founder-led — Molly handles the majority of visits personally. When she needs backup, she calls on three women she trusts completely, each one hand-picked for their kindness, reliability, and genuine love of animals.
Founder & Lead Caretaker
Maryland-born, Lowcountry-rooted. Psychology grad, NAPPS certified, Red Cross trained. Has been caring for pets professionally for over a decade, and leads the majority of visits personally.
Mount Pleasant, SC · Est. 2022
Caretaker
Originally from Germany, Helga has called Charleston home for 14 years. A devoted caretaker by nature — she’s spent her career as a personal chef, nanny, and sitter for a family of four. Reliable, warm, and walks are her love language.
Charleston, SC · 14 years local
Caretaker · Seasonal
By school year, Aisia is an English teacher for Charleston County School District. By summer, she’s part of the Paw & Tide family. A close friend of Molly’s, she brings the same warmth and dedication she gives her students to every pet she cares for.
Charleston County · Available summers
Caretaker · On Call
Molly’s mom and the heart behind the whole operation. Kim has had animals her entire life and steps in for overnights and drop-ins when needed. In Molly’s words — a fantastic mother and an even better emergency backup.
Mount Pleasant, SC · The original animal lover
What we believe
We don’t take on clients we can’t truly serve. Every relationship starts with a meet & greet — because trust is built in person, not on an app.
Your pet thrives on routine and familiar faces. We show up the same way every time — because that’s what genuine care looks like.
You’ll never wonder how your pet is doing. Updates, photos, and open communication are part of every visit — always.
Start with a free meet & greet — no commitment, just a hello.